joining us exclusively here at post 9, vox chairman and ceo jim bankoff.im, good morning. >> good morning. good to be here. >> last time you were here i was asking you if you were making a call on consolidation. i guess you were making a few literal phone calls on consolidation. some people will look at this and say it's a 51-year-old magazine that you're buying, but there's more to it than that how much did the digital properties really make the value here >> a ton and i'm glad you led with that. a lot of people know new york media for "new york" magazine particularly but if you live in new york and all over the world now it's relevant, is iconic and has a great history. it will continue to have a great future in printi, of course. what you may not know about new york media, its digital business is really its primary source of revenue, its primary source of growth they have done an outstanding job of growing and it's not just by taking the great journalism that's in the pages and putting it onto the internet, it's about creating new properties, new busine