>> it's a milty billion dollars industry route now. college coaches are some of the highest paid employees in the state and across the country, in addition to their salaries they can get endorsement deals, why are the students who cannot. if you are a swimmer, you cannot pay for swimming lessons. >> do you think this pressure, starting this california, will in fact lead to the ncaa changing its rules? >> well, if the ncaa disng do the right thing, which they have the ability to do, the rest of the states will do it for them. we already have florida, south carolina, new york, nebraska, all following suit. >> what about the notion that the universities in california would have this unfair recruiting edge, if i am a college athlete i ammore likely to come to a school in california where i could potentially get paid for my performances on the field. >> the bill does not go into effect until 2023, there is a lot of time for the colleges to make the adjustment and the ncaa to change their rules, every student wants that advantage so the ncaa