they want to spend on something that other people don't have. >> reporter: sara jane is an expert on where to shop, what to we, and where to be seen. at an up-market italian restaurant in downtown shanghai, sara jane shares her michelin-srred meal with her social media followers. >> tastes so good. goes with rose wine. sea urchin taco. >> reporter: lunch costs about $400, that's the equivalent of a monthly middle-income salary.n >> wu make so much money in such a short amount of time, it actually places a lot of pressure on an individual. there's no old money in china because of historical reasons. a lot of people were very poor,l i mean everybody was very poor, up until the 90s.ep >> rter: accumulating wealth in communist china was once considered counter revolutionary. mao zedong came to power in 1949 vowing to eliminate class and abolish capitalism. affluent families lost their wealth and many lost their lived as mao pursuis utopian vision of communism. that vision recommed in the famine, and left aost 90% ofrom the population living in extreme poverty. that all changed in the 198