you find his doctrine all through progressive intellectual phone but walter lippmann the major progress of intellectual of the 20th century. he wrote famous progressive essays on democracy in which his view was exactly that the public must be put in their place so that the responsible men can make decisions without interference from the be willed and heard. there to be spectators not participants then you get a properly functioning democracy straight back to madison on to the polls memory and so on and the advertising industry just exploded. with with this as its goal fabricating consumers. and it's done with great sophistication. many whilst down. as one of the last known while very singular. whom are aware of the kind. of the ideal is what you actually see need to did. we're let's see teenage girls they have a free set or afternoon we'll go walking in a shopping mall. on the library or somewhere else. the idea is to try to control everyone to turn the whole society into the perfect system. perfect system would be a society based on a diet of pair the pair is you and your television se