and lebron james doris added another layer to this cambridge from date of the sports has been following the story welcome we'll chat in a bit but before we do i just like to bring in what live bron james said what his comments were once more for our viewers he said i do not believe there was any consideration for the consequences and ramifications off the tweet my team and this league just went through a difficult week i think people need to understand what tweet all states can do to others. ed why are these comments so significant well 1st it's worth pointing out this is le bron james we're talking about this is as you said at the top of the show the undisputed king of the n.b.a. now these tweets really need to be viewed through the lens of his image as a campaigner for social justice he's often in the past used his platform as this n.b.a. superstar this juggernaut to promote his political views now we actually have a few examples of this so if we go back to this 2012 tweets this is james and his miami heat teammates paying tribute to trayvon martin a 17 year old black boy who was shot