richard heene stands by his story to this day that he, his wife and three sons were working on the saucerras rolling when it got loose and they feared falcon was in it. but police had doubts early on that it was all a publicity stunt and this interview sparked public speculation when little falcon seemed to slip up. >> we did this for a show. >> man. >> reporter: heene says he was a victim of character assassination and fires back at any suggestion that it was a hoax. >> and how, after you stack all that stuff, throw in the interview that was on cnn with wolf blitzer, you throw all that together with the background you have, why wouldn't people go -- >> this is another hit piece. this is another hit piece which i anticipated. >> here? >> yeah. what would be nice is if the media could actually go, yeah, richard's got a point, but it's so biased. okay, the media continues on with the same narrative. >> all these years later, and we're talking ten years now, do you feel a sense still that you need to clear your name? >> oh, most definitely. i've lost many opportunities. i've lost a lot of op