see we believe here in al ula, al ula deserves to present and offer this for people.ture as mecca is for religion and riyadh for the country's politics and finance. what's so remarkable here is how well preserved the stonework is. i mean, this is 2,000 years old. a lot of the city still lies under sand, but so far more than 131 tombs have been uncovered at a crossroads of trading routes that linked three continents. the remnants of ancient civilisations here aren'tjust restricted to the nabateans. the history of the area goes back thousands of years. after years of not being open to research and mapping, everything has changed. light aircraft and drones equipped with specialist cameras are capturing detailed imagery of archaeological figures. jamie and his team have discovered 17,000 sites in just two years. some of the sites are incredibly significant, the types of monuments which we're just not finding anywhere else on the planet. in britain for example, if we find a bit of dry stone wall, extending a metre and a half, i would assume i9th—century. so no more than 10

so we believe al ula deserves to present and offer this for people.me, the area had been largely closed off to archaeologists due to politics, religion and its remoteness. to go into an archaeological world that's never really been examined or touched before, to me is just a remarkable opportunity. and ifeel genuinely excited every time i walk out onto the site. is there a buzz when you find something in particular? there always is. i wouldn't be doing this — i've been doing it for a very, very long time — if i didn't still get that buzz. and jamie believes there are still yet thousands more sites to discover. be the first to witness a land of fascinating journeys... as part of the big push to change its image to the outside world, the saudi government has released a series of pr campaigns. as well as relaxing certain laws, for instance, on women's clothing and on unmarried tourists sharing hotel bedrooms. and they have since launched a new e—visa scheme, open to 49 countries, allowing travellers to stay for up to 90 days. though looking on social med

, al ula deserves to present and offer this for people.re, to me isjust a remarkable opportunity. and ifeel genuinely excited every time i walk out onto the site. is there a buzz when you find something in particular? there always is. i wouldn't be doing this — and i've been doing it for a very, very long time — if i didn't still get that buzz. and jamie believes there are still yet thousands more sites to discover. advert: be the first to witness a land of fascinating journeys... as part of the big push to change its image to the outside world, the saudi government has released a series of pr campaigns, as well as relaxing certain laws — for instance on women's clothing and on unmarried tourists sharing hotel bedrooms. and they have since launched a new e—visa scheme, open to 49 countries, allowing travellers to stay for up to 90 days. though looking on social media, it seems like there is still a way to go to convince people to come visit. we've had a lot of social media messages from our audience who are expressing a lot of concern abou

to million might seem a big number, but given the size of al ula being 200,000 square kilometres pereloping in the region, ina belgium and developing in the region, in a responsible and sustainable manner is one of our key objectives. their avoiding mass tourists, so that's is not going to be an issue. i reckon that changing public perception will be the government's biggest challenge. because of its human rights record, quality issues for women in the country ‘s involvement in the ongoing war in yemen. you could argue that the shift in tourism and the need to attract more international visitors may be the trigger to bring genuine reform to saudi arabia. all this could just be a charm offensive. but there's no denying this place has some of the greatest and most unspoiled historical remnants in the world. which we can experience first—hand. still to come... lucy tries some of the latest wellness global gadgets. a p pa re ntly the latest wellness global gadgets. apparently i got a brushing score of 196. apparently i got a brushing score of 1%. i promise i can brush my teeth properly,

so we believe al ula deserves to present and offer this for people. countries, allowing travellers to stay for up to 90 days. though looking on social media, it seems like there is still a way to go to convince people to visit. we‘ve had a lot of social media messages from our audience who are expressing a lot of concern about the human rights condition here, and the conditions for women, female travellers here. how can you reassure them about that? this is a bit of a challenge but saudi arabia has significant history, historical presence, nature and culture, it is again one of our main assets to saudi arabia. we believe that once you are here in saudi arabia, dealing with its people and you will feel the hospitality of the locals and saudis. we have in petra a comparable site. a footfall of 400,000 visits a year. it‘s going through a big problem in terms of pollution, in terms of over—tourism, really. you want 2 million visits a year here. aren‘t you worried about the effects on this beautiful landscape? two million might seem a big number, however g