had you heard of berea ahead of time?ent of berea, lyle rudolphs, please this is the key to its success. >> no student feels stigmatized because all come from the same economic context. >> all students are required to work for the college at least ten hours a week. >> i know some students who looked up free college and found berea. >> this sounds fake. i was just like, this is a catch. >> i thought it was a scam, there's no way. >> but there is a way. in 1855, the college was founded to provide education to students excluded from colleges, including women and freed slaves. how do they do it? it now has a $1.2 billion endowment. while ivy league schools still admit the children of wealthy donors and legacies largely for the sake of their endowments, berea has made it to the list of america's hundred richest colleges another way, shrewd investing and good old fashioned generosity. >> come join us, it's giving day! >> there's a fundamental impulse in american philanthropy to give opportunity to those who deserve it but lack