think what is important and phil lebeau went over this, it is not going to dent the ford, gm, chrysler, dodgeock on the best part of the entire market i think it is going to be a bit of a bust. i'm calling it the edsel, that's my name for it. >> you don't mean that in a good way. >> no, the edsel was a bummer. i look at this thing and i do think that it -- there is a delorean aspect to it, that was a niche product. i think the trick to trucks is that they all look like each other. that's what people want. and this does not look like anything i don't know what it looks like. >> bernstein's point, guys, is that it will be niche in their view they're talking less than 50k units. >> yeah. >> right >> that's not going to move the -- move the needle so to speak in terms of sales. it is going to continue to be the focus on what we're focused on now, right? >> i assume so they say on paper, jim, the specs look good. price is decent. six passengers, four door and claims at least that the stainless steel alloy is -- i don't know, did musk say bulletproof? >> well, the window demonstration, i'm going to