clegg what happens if you do. get the manifesto right and the momentum can be unstoppable. but get it wrong, as theresa may's teammuch time. this is a snap election. get your ducks in a row or that is when mistakes happen. a political campaign is notjust seven weeks, but a year running up to it. you get a better sense of how long ideas are there to embed. we spoke of how many people pay attention to these. of course, you andi attention to these. of course, you and i pay attention to this. but you're not going to shove something like that through doorsteps and expect people to read this. the ma nifest expect people to read this. the manifest was primarily there to give the bureaucracy some direction into what they are suppose to be doing when they get into government. but it is also an accountability mechanism, so people know what you're promised and have an idea of what you want to achieve in government. there are important points to be used and extrapolated by parties and the media, to show what that political party wants. 30 or 40 years ago, i would have thought the people did look at this. perhaps parties stoc