. >> reporter: lavell walker.ino 64, versus my parents who grew up playing an atari. >> reporter: walker is betting on the company to make a difference in profits. he brought the machines here in october. >> the millennials are going to taking over this industry, so we needed to direct our efforts. >> reporter: you're telling me vegas will look drastically different in another ten years? >> absolutely, as far as the product, the way we orient our floors. everything about the landscape of our industry will change over the next five to ten years. >> reporter: the first test run came in 2016 with ceasar's in atlantic city, a contract that was not renewed. but they have expanded to other states with new games like this one. >> i'm a future tech geek. >> reporter: technique and pop culture icon, with 8 million instagram followers and packed houses across the globe, fewer people are as connected to younger millennials as this mega deejay. >> i'm rolling the dice. i like the experience of being on the casino floor. and f

. >> reporter: lavelle walker runs mgm's worldwide competitive gaming division. >> kids grew up playing parents who grew up playing atari. completely different. >> reporter: walker's betting on game co. b thines the mgm grand and park mgm in october. >> the gen-zs, millennials, are going to take over the industry. we need to direct our efforts to the new cohort of people. >> reporter: you're telling me vegas will look drastically different in another ten years? >> absolutely. as far as the product, as far as the way we orient our floors, everything about the landscape of our industry will start to change over the next five to ten years. >> reporter: the first test run came back in 2016 with caesar's in atlantic city. a contract that was not renewed. gray boys has expanded to other states with new games like "neon dream." >> i'm a future tech geek. >> reporter: tech geek and pop culture icon with eight million instagram followers and packed houses across the globe. fewer people are as connected to younger millennials than mega deejay steve aoki. >> i like rolling the dice, you know, i li