>> correct so we hired a restructuring company ber g berkeley research group, and they have been workingough every one of our 141 stores and looking at which of the stores are unprofitable. if we get rid of those unprofitable stores, then we have all stores who are for-profit move forward. it was excruciating. we told the people on thursday, family and some of the managers have been ten, 20, 30 years. it was heartbreaking. you're trying to find a home somewhere and do whatever we can in any way possible. it's just heartbreaking. maria: you are an incredible person. are you willing to take on a different approach, direct consumer, are you willing to do different things to keep going? >> we have to come at the end of the day if you don't change or die. so the question is how do you create that experience that people will want to come back? and it's all about traffic. if you don't get traffic in the stores, you can't survive. maria: mitchell we will be watching the situation and i wish you the best. you are going to commit smelling egg arose in all of this. mitchell modell joining us let's