made the software, had to start up it was fewer than 20 people they were unicorn or rocketship, bob loblaw well rocketship, i want to be on a rocketship. everyone in book publishing is like i think this could potentially make the list. in three years. i don't know. [laughter] this sounded good so i went and interviewed at this company that makes analytic products. and that was that. sorry this feels like a job interview. [laughter] what do you want for me? >> okay so you started this from i'm guess i'm just wondering where you were inspired, you get into it for whatever, but i think the thing that a lot of folks didn't say in new york or journalism or whatever it's aside on the mission. and was the mission there for you at the beginning? >> yes. i was not a journalist at any point until like last year. that skepticism and cynicism, i wasn't reading a lot about the tech industry. i didn't know that you had really cynical snarky valley wag for just these business see -- you won't believe what this young billionaire wears on sundays. [laughter] is the same thing yours every day. except is not