. >> reporter: the strong drink has long been yola's family recipe of mezcal, a mexican spirit knownts smoky flavor. they say it filled a void in the already crowded liquor industry so, they bottled it, and yola mezcal was born. >> everything in the market was steered toward partying or the guy after his hard day of work in his big leather chair with his big watch, you know. and it was sort of like all of our friends and all of our generations are wearing the pants. they're the bread winners of their homes. they have to work. and we want to have our big glass of something strong at the end of the day. >> reporter: their recipe was developed in part by yola's grandfather back in 1971. >> when he died and i wanted to take over the farm, you could see the women working everywhere, but you have to talk to a man to make the final decisions which was of course infuriating. so from the beginning i kept telling gina and like about how women in oaxaca were doing everything, and we want to the farm and said what we should focus on is having a brand that's done for them by them. >> reporter: th

they bottled it and yola mezcal was born. >> everything was after a guy's hard day work or partying.mething strong at the end of the day. >> reporter: their recipe was developed in part by yola's grandfather back in 1971. >> when he died and i wanted to take over the farm. you could see the women working every where but you have to talk to a man to make the final decisions which isinfuriating. so i talked about how women did everything and we went together to farm and we focused on having a brand that's for them, done by them. >> reporter: that's when the friends decided their mezcal would have a message, support the women who make it in mexico by ensuring they are paid directly. >> this is, of course b-a great product, but mostly about what is it we can do that can change a little bit, a little bit of the world. >> reporter: you may not have heard of mezcal but slowly seeping in to cocktails at trending bars for years. mezcal is made by distilg more than 30 varieties of agave. but unlike most tequila typical mezcal is made by hand and in small batches. >> it always had the connotati

and joys of dr yola and see the next week on ram. move. the body. 77 percent this time from uganda we are going to be discussing a $75.00 topics here gender parity or lack there roles. expect much from them in being true to actually choose ok but if it comes to quickly i think some people may have to tap into these new changes do you think uganda who ever be egalitarian. but if we spend 30 minutes on a d.w.i. . still need our ears to hear in the future. can make music songs written down upon folds. and will new technologies expand on sunday costumes. brain basis and journey into the future of listening. in 75 minutes on d w. beethoven is for me it. is for you. beethoven is for help. beethoven is for. beethoven it is for the. beethoven is for us. beethoven is for every. beethoven 202250th anniversary here on w. . fun in pyongyang. the capital city of north korea is reinventing itself. but only a few can enjoy the benefits of those the regime alone. kim jong un has introduced an insidious reward system to coerce allegiance to the regime. cla