victoria craig caught up with its chief executive, laura burdese, to find out how she made the leap fromuty industry. i've always loved international business in a way, and i think global business is about knowing people, and getting to know international world, how the world goes. and i think any business needs to start from a deep knowledge of the countries and of the people of the countries, because in the end the customer is at the centre. it's not only something we say is a slogan. really, we truly believe that understanding our customers is key. you say you like to see things evolve quickly. putting into action some of your own big plans at acqua di parma, moving it into a lifestyle brand, why? we started as a personal cologne which was created by a man for himself, actually by a noble from parma. at the time, he created this cologne, the very first italian cologne in a little essential oil workshop down in parma. he created this cologne because at this time he was travelling all over the world, and when he was abroad and the weather was not very nice, and the sun was not there, th