me to my second introductory point, which is that unlike the pioneering cultural historian robert darnton who taught that historians should write about the joke we don't get, the things that are opaque. i'll read this short passage. best points of entry in an attempt to penetrate an alien culture can be those where it seems to be most opaque. when you realize you are not getting something, a joke, a proverb and so on that is particularly meaningful to the natives, you can see where to grasp a foreign system of meaning in order to unravel it. and my approach is almost the exact opposite. rather than studying the joke we don't get or the o oe ppaque thi want to study the things that are so obvious, common sensical that we don't examine them at all. free enterprise falls into that category. when i ask my students how many have heard the term and have a sense of what it means, almost all of them raise their hand, and then the fun begins. so, i'll just make one more point, which is that a key theme of my book is how often free enterprise was paired with common sense. here you have kind of a ty