well joining me tonight is martin karata he's a marketing consultant who has worked on both sides of the atlantic in advertising a global brain marketing he has spent the last decade in munich and that is where he is tonight martin welcome to the day our job or 1st one of the best known cultural events in the world the last time it was canceled the world was at war i mean what does what does this cancellation what does it mean for munich. well what it means for munich is it is pretty serious i mean you we've just heard a lot of the sigurd's of what it costs 1300000000 in lost revenue. you know 6000000 visitors aren't coming again but i think that one of the things that it really fails to capture when you just look at the figures alone is the sheer scale of the transformation the city the october fest grounds my office used to have an office across the street in the terezín and we would see the tents going up not really tents they're actually bare holes that have to be built to permanent standard building codes and that would start in july and just the enormity of it all and how the c