illusions also took root in the west for example you're going to shem's vision in 1998 was to turn the maker of mercedes cars into a global automobile company so he merged i'm a benz with us car maker chrysler celebrating it as a match made in heaven. but the 2 company's culture and philosophy were completely incompatible the project failed alternately at a cost of around $40000000000.00 euros the vision to be an expensive illusion and consumers to believe their diesels were environmentally friendly intil it turned out that emissions test said been manipulated and the vehicles polluted bunch more than was claimed. an illusion driven by fraud. and how about the rest of us honestly we love illusions at least at 1st nothing pulls us in like a well made illusion. advertising consumption financial markets a large part of the economy is based on illusions. today we sit in our cage or at least in front of our screens voluntarily but before our illusions shatter we'd better leave the cave and seek out reality. well sometimes we want to escape reality and what industry helps us do that better t

thing i tried to show at the beginning of the my talk is free enterprisers believed that this free shem captured the evolution of the american character and one of the things that they did was they red back a version of free enterprise they had invented into the distant past. the term was used in the 19th century as i show but it have very different meaning than what it came to mean in the 20th century. but in regard to your question, the key issue of individualism and liberty was very, very important to free enterpriser but how do we maximize that freedom is one of the things they thought free enterprise could do and they talked about how that was possible. >> other hands or questions? back here. >> hi, i'm mark never from the anti-trust department. >> i write about jack robinson who was the head of the anti-trust division in the 1930s. >> i have a question about the rise of the cold war and how that might have affected the competition of the free enterprisers and the targets of their rhetoric. it seems that the rise of the cold war might have led to some repositioning of the free ente