investing in these things that interesting study that my colleague jonathan ross well the gallup and david harshbargerof brookings did we look at i'm business is in black communities and what we sound i'm sara lee we will we scraped up data to get a sense of quality of businesses all across the country what we found that businesses in black neighborhoods owned by people color actually score higher on yelp than their white counterparts but they get less revenue that's because folks are not going towards black. neighborhoods but what we are seeing in this code that moment people are calling these businesses they're calling the black owned restaurant the jamaican spot the ethiopian spot the soul food spot and having it delivered and so that they know they recognize a quality but under north normal circumstances they're not going to be it's not now there are elders used to say that our ice is just as coal because they didn't if you don't go to quality you distort the market in a way that suppresses the economic mobility of the people living in in the neighborhood and so our ice is justice we just that bla