market products and services with a mock up of course which we end up paying of course monetizing janda welcome to made i've been and i'm before we start crunching the numbers here's something the advertising executives missed the growing market for women who fancy a ride on fast wheels yet when no longer being draped over my disciples just to rev up sales then we have bounding the rub i think it's pretty cool. the wealth of money to buy one that's long been dominated by men. but this is a women only event they want to break the stereotype. that's my kindle and i must get over your children partner at home call friends you haven't seen for a while get on your motorbike and head to petra lads to do something that's just for you. for years ago if they were called nick founded what's now europe's biggest women only motorbike festival petra lets. her aim was to get more women interested in motorbikes and to connect them with each other. i'm calling every year we see a handful of women who don't have motorbike licenses and who aren't into the scene by the next day have a license and come by