. >> reporter: the company luke saunders founded seven years ago. >> so here we are in the produce area reporter: one of those big warehouses that we shop for groceries in. >> yeah, exactly. this is the ingredients you would see in your home. >> reporter: and you'll now see it in this smart fridge. frustrated with the lack of quick, healthy choices, saunders created this easy-to-use machine that delivers chef-curated meals at the push of a button. it's a vending machine with fresh food. isn't that an oxymoron? >> i think it used to be an oxymoron. thanks to farmers fridge it isn't. >> reporter: they include a variety of salads, sandwiches, desserts and snacks like chips and guacamole. the food sonl one part of the equation. it all began with this prototype, a stripped down and souped up version of the old-fashioned machine, not an easy task to convert considering all of its moving parts. >> because the whole idea was you can take this ugly old vending machine. and if you really think about the customer experience, you ca more. and so the whole idea was how do we make people feel like th