a trend has caught the eye of a nagano-based company that makes milking machines. can clean itself at the push of a button. it means there's less bacteria in the raw milk raising the quality level significantly and to spend less time cleaning equipment. >> this dairy farm has introduced a japanese milking system. they sayay that it has resultedn an improvement in the quality of their products and a shorter milking time. >> three dairy farms have splashed out on the machines. >> it's enabled our employees to take breaks and spend more time on other tasks. >> one of the firm's officials says thailand like japan has a dairy industry built on small farms and that makes it a promising market. >> translator: that means we can utilize dairy farming technologies deveveloped in jap. >> the next challenge is to find the right price points for the machines. >> we need to cut costs more it make our products more affordable to customers in thailand. so the company is negotiating with the local parts maker to bring the price down and solidify the footing in a promising new marke

we look at this craze as well as how a milking system maker based in nagano japan is helping thailand meet the rising demand for dairy. >> forget about cocktail bars or coffee shops. the hottest hangouts in thailand right now are milk cafes. young thais are sipping glasses of hot milk or rich chocolate smoothies. >> translator: it's delicious. i want to drink a lot more. >> to help drive interest in all things dairy, the owner of one milk cafe chain takes people to visit a farm. people can try their hands at milking the cows and feeding the calves. >> translator: there's a lot of interest among young people in our dairy products. >> the trend has caught the eye of a nagano-based company that makes milking machines. the company's equipment can clean itself at the push of a button. it means there's less bacteria in the raw milk raising the quality level significantly. and less time is spent cleaning equipment. this dairy farm has introduced a japanese milking system. they say that it has resulted in an improvement in the quality of their products and a shorter milking time. three dairy