peaceful sounds but not every type of music has that effect the music has to appeal to us personally or sukey ambience apparently we're more likely to buy french wine if we hear french music playing. according to another study we spend an average of 6 euros $75.00 on wine when we had classical music while will only pay an average of $1.00 euro $95.00 if pop music is played but we don't buy more bottles. from playing sounds people rubbing their hands together or drumming on tin cans accompanied by whispering voices. some people say any s.m.r. videos on you tube calm them down or make their scalps feel all tingly. some fast food outlets or do it yourself stores have already used these kinds of videos in advertising campaigns. and by the way researchers say dairy cows produce 7.5 percent more milk when beethoven is played to them than when no music is played . whereas popular music for example seems to cut normal yields by some 2.5 percent . another study indicated that sounds can even change the way swiss and the target ages choose exposed to hip hop was judged to be the funkiest. funky cheese