secrecy at the startups developing a substitute many wouldn't let us film but the founder of nova me jim barcelona of to show me his printable steak it's not real meat but just to be shown he says it tastes just like it as an avid meat eater i'm going to take a lot of convincing. so how long is this going to take this one in this process is going to take around 10 minutes 10 minutes this process creates special my coffee elements in this microfilm is try to mimic corey sambo what is actually. muscles in my mouth story for the chickens. is it exactly the same. as the muscle tissue that you would get in the tissue up in a very very complex is created in a very organized way and so. in our case with. so we found that. there's was able to or there is micro fibers as if they were muscular fibers of white mimic meat why why not create something for them in you is there is a lot of people in our society they're looking for an alternative to meat but still would like to avoid sacrificing meat so having a socket is bent base that itself is safe and is it that they stop meat is what a big part of the pleasu