snacks, and a number of others -- and global businesses, as you just said, are coming on -- diageo, acuralego, s.a.p., unilever. and i will tell you, mika, literally, we cannot keep up with the incoming. our phones -- like, my phone has rung off the hook for a week. ceos, advertising agencies, firms, they are all frustrated. their ads for too long have subsidized this hate. i mean, that's what you have to keep in mind. boogaloo groups, holocaust denialism, racist content, white supremacist content, it's the ads from like verizon and salesforce and panera that have been subsidizing this content. it's absolutely outrageous. and everyone agrees, it's got to change. >> hey, it's willie geist. you have facebook listening in a way they never have before because of this ad boycott. so now that you have facebook's attention, what exactly do you want them to do as a practical matter and what kind of response have you received specifically from facebook? >> well, it's a good question. i mean, the goal here was never -- we didn't imagine we would put a dent in their pml. it's a $70 billion machine.