pick out images that really remind you of what ashtae wants to be.re for all ethnicities, all textures, all hair types, all ages, all lengths, all colors, everything. ramona: i like that. man: i think we have everything we need, and we'll show you some ideas. ramona: thank you so much. taylore: thank you. ♪ lemonis: we're getting ready to "go, team, go." i see a lot of wasted space in this building. there's two post-its here. you all are gonna share these. i'm gonna participate. if you mark it green, that means it's going to be sold to collect cash. if you mark it red, that means it's going into the... taylore: trash. lemonis: ...trash. taylore: anything's up for game? lemonis: anything. the purpose of decluttering -- number one, generate some cash. but i also want michael to go through this process of ridding himself of things that don't help him focus on the business and move the business forward. ramona: jesus, don't go in here. ooh! taylore: it's a fumigator mask. woman: what is this? michael: that's cash. lemonis: no, no, no. don't ask him. don'

ashtae products have a new look, a new feel, a new purpose, a new direction, and this thing is going to be wildly profitable. >> all: cheers. tonight on the profit, amazing grapes is a wine bar and retail shop, the brainchild of a real estate developer who seems more interested in sipping than selling. this is ridiculous. even with more than $3.5 million in sales this past year, amazing grapes is operating at a loss and still can't pay down their mounting debt. this is a business without leadership or direction. i wish that you had passion for the business. you wouldn't be losing money. if i can't find somebody from within to take over amazing grapes and manage its assets, this business will be crushed. >> are you the grim reaper, or-- >> sometimes. my name is marcus lemonis, and i fix failing businesses. >> we're out of business. >> we were out of business before, we just didn't know it. i make tough decisions. greg's not in charge anymore. i'm in charge. and i back them up with my own cash. it's not always pretty. >> every day's not gonna be like this? >> no, gonna get much worse.

lemonis: ramona owns a hair-care company called ashtae. ramona: how you doing?t you. lemonis: she's the owner of a giant pet-store chain. juli: so how's the process been? lisa: it's crazy. it's a lot of work and stuff to understand, that i don't understand a lot. zoe: i think it always takes time, and as you go, you figure it out. juli: and what's wonderful is that, like, you can literally call up to any one of us and say, "i don't know what the [bleep] i'm doing." ramona: we're just human and the uncertainty makes us all very nervous. lisa: yeah. i do that all the time. i'll be like, "i can't do this no more. the hell with this. i mean, i done walked out on stuff," but i don't stop because of my son, honestly. i really do this more for cory. ramona: but i think there's more to it than just your son. juli: cory is gonna be who he is. ramona: absolutely. juli: he's gonna succeed, but that doesn't mean that you can't, too. lisa: i also had a lot of people that were mean to me and hard to me, so it was like, "you don't got time to be a [bleep]" you know what i'm sa