, the user experience may be less good because on suffolk bridge there is a better cycling experienceopensity for accidents. data helps politicians justify logical decisions because they can show that they are logical and it helps planners make decisions. if you measure where cyclists go now using see.sense lights or apps or watches, whatever it is they use, they are measuring what they are doing now so you can't go, well, that's where they want to go so i'll build infrastructure that protects people who go there. they might be going there because the place they want to go is a two—lane motorway and they just can't. a careful interpretation of the data is as critical as gathering it. the humble bike light then has turned bike accessory makers first into tech companies and now into data analysts. all cyclists will care about is that some of this will now genuinely help make the streets of our cities safer to ride. that was simon. it might be that you can't get on a bike where you are, maybe you're just not ready to get out and about yet. but you can still get fit on an exercise bike an