lemonis: okay.rik: well, basically, what you do is you go online. you would select from a program, whatever you'd like. these are the programs. and we deliver gourmet health food right to your door. lemonis: fuel foods offers various meal plans. if you buy 10 meals, the cost is $9.50 a meal. but if you pre-pay for 300 meals, it drops to $7.50 a meal. now, that's a big discount. but incentives like that help cash flow, and they build brand loyalty. erik: so, we don't have any real production going on today. we have packing going on today. we're packing for tomorrow's orders. they'll arrive tomorrow to the clients. lemonis: so, today's thursday. what days do you cook? erik: i'll show you here. lemonis: what do these different colors represent? -erik: it's a packing day. -lemonis: okay. erik: so, we're packing on this day for delivery tomorrow. -lemonis: okay. -erik: same deal here. they're packing here for delivery on friday. lemonis: and when is the food prepared? erik: the menu changes twice a week.

lemonis: yes or no. matthew: yes. lemonis: okay.y for selling me a piece of [ bleep ], so, it's not that i'm trying to extract or exploit. i'm trying to protect myself. i have to buy some schmuck insurance. i don't know if i trust your presentation of the reality. matthew: what can i do? lemonis: just don't exaggerate. that's all. matthew: all right. lemonis: you know the business. you are super talented, but you scare me. matthew: fair enough. lemonis: would you like me to wire you 150,000 tomorrow? do you have your wire instructions? skyler: yeah. i'll print it out. lemonis: that's gonna pay the vendors. charlotte: we really all appreciate that. lemonis: okay. charlotte: thank you. lemonis: okay, guys. i'll see you soon. ♪ well, hey, guys. aimee: hi, i'm aimee. nice to meet you. lemonis: i brought the team to jd customs -- it's a company i invested in a year ago -- to build the display that would be specific and unique for t-mobile. aimee: so, we wanted to come up with something a little bit different. charlotte: i really like the

lemonis: my name is marcus lemonis.ght, we made a deal for me to invest $300,000 into the business. the goal behind the money is to improve the work environment. this warehouse needs to be cleaned up. it's a mess. and to improve the equipment and develop new products. we want to be able to do anything that any company wants. but we ultimately have to change the culture. jeff: correct. lemonis: and that starts with you. jeff: correct. lemonis: letting go and trusting your team. jeff: right. okay. i got it. lemonis: all right? let's go to work. thank you, guys. ♪ one of the big concerns that i have is whether jd customs can be creative and they can be nimble. i want them to start thinking outside the box, thinking away from makeup. and i also want to see jeff's process. so i'm taking them to a local toy store, and i'm gonna challenge them with something they've never done before. what i want the two of you to do is to each pick 10 products. we're gonna make one large display that can be used at a retail business. if you c

lemonis: people left? steve: yes. lemonis: oh. steve: yeah. lemonis: okay. who left?both? why can't there be two people on the same layer? lemonis: are you really trying to sell me on this [bleep]? in one breath, you're saying you think there's too many layers. your suggestion is, they're co-managers? steve: correct. lemonis: steve, this is a very important moment. both of our jobs is to put the company in front of our own personal interests. and so, you are permitted to come back to work here. austin: yes, sir. lemonis: and you and i will continue to work together. steve: perfect. lemonis: all right? this is the most drama-filled manufacturer i've ever been to in my life. lee: so, what are we thinking about the next few weeks? what would you like out of me? lemonis: i think you have to decide if you feel like, you know, you could add value here. i think that's the question. lee: i mean i've been around long enough that i think you need me lemonis: yeah. lee: austin has some capabilities, but i'm not sure that he could run at the layer that really should be required f

lemonis: really?iordano: when i started 7 years ago, i just opened a small store, half this size, in jersey city. my rent was 500 bucks, and it was the last 500 bucks i had, so i designed 12 hats. lemonis: you opened a store with 12 hats? giordano: with 12 hats. that sold in less than a week, and so i took that money and made t-shirts, and then by the first month, not only did i have the rent, i had more money to dump back into the company. and... -lemonis: that was a good move. i will tell you something. i am genuinely impressed by the creativity in here, but it still has t have a point of view, and i feel like that point of view is close, but i see something that has mainstream possibility. i like raw talent, and i need to stress the word "raw." what's the name from? -giordano: faded royalty. so, basically, if a king has two sons, youngest son is faded royalty. he's still royalty, but he doesn't have the pressure of being king. we're rebels in the fashion business. we do what we want. -lemonis: okay

lemonis: hello? -justin: hello. hi. -lemonis: hi. -justin: how are you? -lemonis: i'm good.tin. lemonis: justin, how are you? i'm marcus. -justin: that's ray. -lemonis: nice to meet you. -ray: hi. -lemonis: hey. -how are you? i'm marcus. -ray: good. -nice to meet you, marcus. -lemonis: nice to meet you. so is that what ray and jus is? -ray: exactly. yep. -justin: that's right. -lemonis: okay. -justin: it's a little bit of a play on outrageous. -lemonis: okay. justin: jerseys and crazy stuff we make. lemonis: they don't seem so outrageous. justin: if you wear it to the store, people kind of look at you funny. lemonis: you guys have, like, a boat dealership in your garage. justin: yeah, that's my boat and his boat. ray: my roomate-in-college's boat and then two other rentals. lemonis: you guys do a lot of fishing, obviously. -justin: as much as we can. -ray: yep. [ laughs ] ♪ justin: we are kind of geared towards the fisherman and the boater. -sun-protection designed. -ray: completely custom shirt. so, this starts as plain white fabric. lemonis: so a customer calls you and say

lemonis: people left? steve: yes. lemonis: oh. steve: yeah. lemonis: okay. who left?and proglide gel. five blades and a pivoting flexball designed to get virtually every hair on the first stroke, while washing away dirt and oil. so you're ready for the day with a clean shave and a clean face. ♪ ♪ are ywho experience occasional bloating, gas,s or abdominal discomfort? taking align every day can help. align contains a quality probiotic developed by gastroenterologists. it adds more good bacteria to your gut, to naturally help soothe your occasional bloating, gas, and abdominal discomfort 24/7. support your digestive health with align, the #1 doctor recommended probiotic. try align today, the pros in digestive health. also try align dualbiotic gummies to help support digestive health. ♪ ♪ you can go your own way ♪ go your own way your wireless. your rules. only xfinity mobile lets you choose shared data, unlimited or a mix of each. and switch anytime so you only pay for the data you need. switch and save $400 a year on your wireless bill. plus, get $400 off when you buy

lemonis: for how long? -tamika: like a year. -lemonis: wow.tonnie's basically relying on free labor. and the fact that his sister is willing to help out shows that he has real backing from his family. that's a big advantage when you're struggling. so, who's doing the quality control on this kind of stuff? -tamika: myself and tonnie. -lemonis: yourself? and so do you think this looks right? tamika: no, that one's not going out. lemonis: i don't want to see paper. this wouldn't clear. tamika: and the more we go through, we realize how much is wasted. lemonis: when this happens, two from the same batch at the same time, there's no process. tamika: and let me tell you, i have fought with my brother on this process. lemonis: why are you fighting with him? why aren't you just fixing it? -does he listen to you? -tamika: no. -lemonis: no? -tamika: no. lemonis: that looks nice. are you a professional cake decorator? marcus: yeah, i am. lemonis: it's a small space to work, no? and is tonnie easy to work with? marcus: yeah. lemonis: and how about her? is

lemonis: okay. anna: marcus, this is susana. lemonis: oh, hi, susana. susana: hi. lemonis: marcus. susana: hi, marcus. nice to meet you. lemonis: how are you? nice to meet you. susana: yeah. lemonis: don't be nervous. you guys manufacture your own stuff? anna: yes. susana: yes. anna: we manufacture in our new jersey factory. sue is responsible for design, and i'm responsible for all operations and sales. lemonis: so you handle production and sales? anna: yes. i'm very capable. lemonis: that's interesting. susana: the front stuff is too emotional for me. anna: sue is the creative engine of the company. susana: yeah. anna: so we don't want to expose her to all the -- you know, all the unpleasant stuff. susana: i don't like to be in the front of things. lemonis: okay. susana: i like to be in my world working. lemonis: you're the artist. susana: yes. i just... anna: she's very -- takes everything very close to heart. and, you know, in operations, every day there is a problem. there is -- i mean, every second there is a problem. not every day -- every five minutes. lemonis: right away i

lemonis: yeah. paul: it's a lie. lemonis: okay. from the bank of him authorizing me to close that account. lemonis: do you have that letter? paul: i do. the day before he resigned, and i have some e-mail backups, too. what he presented to you a couple of days ago i knew was wrong. lemonis: hello. so, mike, you know, paul came by and brought me a bunch of files and a bunch of paper. paul: and what you brought a couple of days ago was not true. i didn't have the proof. you do this to me time and time again. mike: well again, you've got documents there. i've got e-mails. let's take a break. lemonis: no. mike: i've got e-mails. lemonis: just deal with this issue, please. well, i'm just saying. all i can tell you, paul, all i can tell you -- paul: first, it's not the financial stuff. you brought that up again on monday. that's a lie. mike: paul, i'm not gonna go back 6 months and try to remember... there was so much that's happened. i don't know. lemonis: he did not defend himself, as usual. he's bringing this letter to the table now sh

lemonis: okay, '15? ian: one thirty-seven. lemonis: '16. jeremy: one forty-nine. lemonis: 2017's?ristotle: sixty-eight thousand. lemonis: okay. so overall, you lost more than your revenue. aristotle: correct. lemonis: i just want to make sure that you guys understand. you start a company. five hundred thousand dollars over time comes in. there's no money left of any consequence. people say, "well, where did the money go?" in each one of the years, the company lost money through payroll, through rent, through marketing, and now what's left is some glasses in an office and $30,000 in the bank. i think everybody has got to figure out what the business is really worth. it's down 500,000 in sales. it's lost more than it's actually generated in revenue. there's not much assets left. it's sunglasses in a relatively commoditized market, and so you got to really figure it out. aristotle: well, it's never been about the money. it's about creating something important. then, money will follow, and i finally found a team that believes in that value. lemonis: mm-hmm. aristotle: and i don't want

lemonis: the recipes? erica: yep. lemonis: the flavors? erica: yep. lemonis: the process?ca: yeah. lemonis: what did you not come up with? erica: i came up with everything. lemonis: okay. erica: and this is my mom. lemonis: how are you? mom: how are you doing? lemonis: nice to meet you. what is your name? lamarinette: lamarinette. lemonis: what is your role here, like, in the business? lamarinette: i do mail orders. lemonis: mail order. lamarinette: i'm a receptionist. i drop off delivery. erica: complain. lamarinette: what else -- she says i complain. lemonis: okay. we got to find a table to sit them down at. why don't all three of us do it? and i want to line up all the flavors in each row, okay? all right, so... wait a minute. wait a minute. this is too much. erica: oh, we're missing one more skew. sorry. lemonis: okay. i mean, there's so many, you can't even keep track of them. so, 3 sets of grits, 17 types of waffle and pancake mix... erica: yep. lemonis: ...3 types of bacon rub, 2 types of chicken mix, and one type of syrup. erica: yep. lemonis: there doesn't seem to

lemonis: boom. john: thank you. lemonis: okay, guys. john: thank you, partner. lemonis: you got it.guys. what's happening, everybody? john: yeah, what's up, marcus? lemonis: yes! john: so excited. good to see you. lemonis: how you doing, buddy? can we just get everybody together so they know what the heck's happening? john: yeah, absolutely. lemonis: so let's talk about what's -- what's actually gonna happen. we made a deal for me to invest a million dollars. there isn't really anybody out there creating men's fun, cool, trendy things. and when there are, they do really well. we shouldn't be doing things that don't make us money and that are distractions. are the two retail stores profitable? andy: no, sir. lemonis: what does that lack of profitability, what pressure does that put on the other business? amy: a lot. i mean, because if they need financial help, then anderson is the one that has to help them out. john: i don't feel it's that -- that much of a, you know, of a burden. amy: i have to, you know, scurry and figure out who am i maybe not gonna pay to support the retail store

lemonis: okay. caity: yeah, it is. lemonis: awesome. monica: yeah. lemonis: caity? caity: mm-hmm?is: do you think maybe the three of us can just sit down for a minute? caity: sure. jessica: yeah. lemonis: we've made some really good progress in narrowing down the four categories, and now jess, caity, and i are gonna sit down to understand what's jess' role gonna be going forward. jessica: i'm all screwed up. lemonis: so i thought maybe the two of you guys could just talk about, how do we make this work for everybody? caity: we have had issues in the past with the dynamic between jess and monica that has caused chaos across the board because of the arguments or whatever that you have on a personal level, being sisters. if jessica is around, monica will call her and say, "what's going on?" or, "facetime me. i want to see everybody's desks." jessica: it does put me in a bad -- lemonis: stop it. monica! monica: yeah. lemonis: so, we were just talking about, in order for this relationship to work between jess and caity, they have to be able to communicate without any outside distractio

lemonis: 33%. lou: what? lemonis: 33%. lou: that's a 50% to lose. lemonis: for you.nis: i know. lou: i'm going forward. i'd like something a little bit better than that. lemonis: this business was starting over. i mean, that's how i looked at it. ♪ lou: i think i need a time out. lemonis: i'm going to be in charge up here. i need to have full control of this. lou: the company is going down the tubes. i'd like to take control back over, no? lemonis: you've done a good job up to this point of taking it down the tubes with mike. gillette proglide and proglide gel. lemonis: so we'll put in $1,250,000 apiece? five blades and a pivoting flexball designed to get virtually every hair on the first stroke, while washing away dirt and oil. so you're ready for the day with a clean shave and a clean face. ♪ ♪ (vo) because we know you want to get back to going your speed... ...steering life at 10 and 2. you're prepared for this. and so are we. soon you'll get back to skipping the counter without missing a beat. back to choosing any car in the aisle. back to being the boss of you.

lemonis: how old are you? cory: 13. lemonis: really? cory: yep. 13. lemonis: you're not 30? cory: no. i'm 13. lemonis: are you sure? can i see your i.d.? it's very common in small businesses that the business doesn't necessarily have an office yet. they work out of their home, so lisa, cory's mom, invited me to go back to their house where they run their business. cory: all right. thank you. bye. hello. lemonis: how you doing, buddy? cory: good. good. good. lisa: hi. lemonis: thanks for having me over. lisa: yeah. this is my el caso. lemonis: your el caso. there you go. lisa: this is where it all started. you want to show him your room? show him your room. cory: yeah. this is my room. this is my crazy room. lemonis: is that you? cory: yep. lemonis: how old were you there? cory: 2 or 3. lemonis: 3? lisa: yeah. lemonis: then what's all this? cory: this is goals. lemonis: talk to me about these goals. do you mind? cory: mm-hmm. lemonis: walk me through them. cory: some of them we didn't get, and then some of them we actually got. so, like, a car we got. so we want to get a stor

lemonis: okay.t wanted to clarify that. it doesn't say, "swim by charlie handy." chuck: no. lemonis: do you have a business card? charlie: yes. lemonis: vice president, that's you. and then... mary ellen: fit, tech production, and sometimes sales at the trade shows. -lemonis: how about yourself? -mary lou: i'm a teacher. -lemonis: okay. -mary lou: full-time teacher. lemonis: this is a side job. mary lou: this is nights. lemonis: and so how did you get into the swim business? -chuck: great question. -mary lou: chuck got a job with another company to do their sale. they wanted to expand to their swimwear. he was there 20 years. he made a lot of money doing really well in sales, so he came up with a concept that's a swimwear with a matching cover-up. and they didn't want that, so he's always had this dream to have his own company with his children working with him. i'm overweight, and i always used to lament, "there's not fashion suits for larger women." chuck recognized that, so he said, "let's focus

lemonis: okay. jeff: i didn't get to do a lot of stuff that i wish i had while he was growing up. just wasn't around. lemonis: where were you? jeff: messing around, trying to figure out my life. i didn't get to watch him play t-ball, softball, soccer. taylor: i mean, it is weird. we started kind of going fishing when i was about 18. we're trying to learn each other. this has allowed us to build a relationship. jeff: you know, i wanted to bring my son on board not only to teach him -- lemonis: so you guys started this business together? jeff: well, i started it in 2012. lemonis: so, when did you come on board? taylor: the summer of '13, i left school. lemonis: you left college to start a tea business with your dad? where'd you go to college? taylor: university of texas in austin. lemonis: why did you think it was a good idea to leave college? taylor: because he asked me to. lemonis: that's why you left? taylor: i mean, that was the start, but then ultimately, i saw opportunity. lemonis: so, how far a

lemonis: hey, how are you? lemonis: pretty good. how are you? lemonis: i'm good. i'm marcus.an: yeah, welcome. nice to see you. lemonis: what is your name? ethan: i'm ethan. lemonis: ethan, nice to meet you. this is cool. ethan: yeah. lemonis: so, smithfly, tell me a little bit about the company. are you a fly fisherman? ethan: oh, yeah. and i was just frustrated with what was on the market at the time. i started doing some of my own design work. so, this was the core product line, which is based on kind of the military concept of modular packs and bags. like, this is molle webbing, which stands for modular lightweight, load-bearing equipment. you can mount multiple pouches, too. i sort of introduced it to the fly fishing side of things. so, like, i brought it to them. lemonis: so, what is this bag used for? ethan: uh, so, it holds tippets, spools, and like, fly boxes and kind of everything you need to be on the water to fish. lemonis: this is for fly fishing. ethan: mm-hmm. yep. lemonis: and are these straps right here? ethan: those are for, like, a belt. but the cool part i

lemonis: i'm very proud of you. ♪ -lemonis: tonight on -what's the "f" stand for? -farmington?fun. -lemonis: at a denim apparel business based in detroit, the jeans are stiff... -yeah. you've got to do the walk. -...and so are the owners. -no. no. no. -one of them stamps out any idea that isn't his own... -i'm fearful of just letting anyone do anything. -...while another obsesses about the smallest of details. -i've spent hours researching about exactly how to account for every half second. -...and the third cares only about his own payout. -doing the books is not of interest to me. -even though your a cpa? -even though i'm a cpa. yeah. -if i can't get them to embrace new ideas... this company will not survive as a men's jean company. ...this detroit rebuilding story will come to an end. my name is marcus lemonis, and i risk my own money to save struggling businesses. we are not going to wake up every morning wondering if we have a job. we are going to wake up every morning wondering how many jobs we have to do. it's not always pretty... everything is going to change. everythin

lemonis: taylor. how are you? do you owe? jeff: right around a million. lemonis: they've failed to fully think through the concept. there's no coffee, there's nothing to eat. are you guys trying to kill this store? they've left their franchisees to fend for themselves. ryan: just struggling to make a living down there. dawn: we've been subsidizing this business for over 18 months. lemonis: and with their relationship steeped in mistrust from the start... jeff: how can i believe anything that comes out of your mouth at this point? lemonis: ...tensions have come to a boil. taylor: i never felt like you're my father. jeff: i don't care if we're in front of that [bleep] camera.

lemonis: keep in touch, okay? jessica: thank you. lemonis: but sometimes it's better to get out while you're ahead. >>> welcome to a special "options action. to end an astonishing week of. yesterday the dow plunged over 800 points all the investors rushed the exits of the crowded tech trade. we'll help you with that with us tonight carter braxton worth, tony zhang and mike khouw. we'll show you where you can o first you have to know where you have been. carter, where have we been >> well, we've been in a moment of speculative exces that's been going on for a long time that was going on in fact in january and february, then the plunge and the ricochet. let's look at a few slides to try to prove it, so to speak the precondition of excess you see these bullet points here basically, s&p 500 before this selloff this week at an all-time high we know the price to sales, a fundamental on measuring the valuation, at an all-time high the s&p 500 is up 42% and the nasdaq up some 57% the precondition of excess, and then the next slide, divergenc

lemonis: we'll get to work. jeff: yeah, well, i'm ready. ♪ and carter's charting was an itb.o those charts look at dire as it's provided quite a bit of defense. xhb has only been down about 4% this week, actually up significantly today while the markets were flat. so i'm not as bearish here on this particular sector but i do like mike's trade here. because even if the sector drifts sideways, as mike says, he can actually still remain neutral on the sidelines with this particular trade. i like the strike prices too the fact that he bought the $50 strike price, that's slightly out of the money that means that he's risking less capital on that january 50 put. and by selling that october 48 put, he's actually collecting a fair amount of premium that even if this trades sideways, he's not going to necessarily take on a loss >> mike, last word >> yeah. i think one other thing to remember is that those january options capture a lot of things that the october options lbt, which is not just the last upcoming earnings that we're seeing, but of course ones that we're going to be reporti

lemonis: i wanted to revive this brand in a way that had staying power for the future. travis, allison, pete, and we're in control of our destiny, but have the right people, the right product, and the right process. ♪ forward is likely at an end. a few charts the first of several. the first, here is the xlp you'll see they have a small head and shoulders top formed in this particular chart. if you look at the next chart, i've kept the head and shoulders top and also included the trend line in effect since the march low. we have two circumstances. we have a reversal formation, a head and shoulders top and we have a break of the trend that's been in effect since the march low. third chart, another way to consider the facts, this is now a line across the top connecting the january and february peak pre-pandemic what we know is the xlp did break out, but now it's fallen back below the level from which it broke out take a look at one more chart. this is the head and shoulders top in relation to the line drawn along the pandemic peak before the selloff anyway you slice it and

reacting to media reports that tehran was looking to avenge the killing of top general custom so lemonyhe died in a u.s. drone strike in iraq in january reports suggest you ron was planning an attack on the u.s. ambassador to south africa before november's presidential election iran's foreign ministry dismissed the report says baseless and lots of attempts to create an anti iranian atmosphere on the international stage u.s. secretary of state michael bell says he wants to see an end to the blockade of qatar by other states he's co-chairing the 3rd u.s. qatar strategic dialogue with the qatari deputy prime minister and minister of foreign affairs a summit in washington d.c. comes as taliban and afghan the go sheet is made for peace talks in doha with pump a 0 thinking qatar for its efforts in facilitating the talks they've been clashes between rival political factions in lebanon capital media have reported gunfire in this you know feel neighborhood in beirut where supporters of 2 christian parties fought earlier on monday the lebanese army has sent more troops on the streets in lispunds