heiko lunsmann? >> yes, that's me. >> oh, okay.e would like to inform you that your family here with us in our custody. >> reporter: two days after his wife and child were kidnapped by abu sayyaf in the philippines, heiko lunsmann got his first ransom call. on the phone, a man who called himself mr. so. >> he called me mr. lunsmann. i wanted to know what i can call you. i don't want to call you kidnapper, terrorist. just give me a name. >> reporter: mr. so was calm, business-like, like he'd done it 100 times before. in fact, he was the voice for a violent separatist group known for executing prisoners, beheadings usually. >> we would like to tell you that we need 10 million u.s. dollars for the release of your family. can you hear me? >> and i just was thinking, are you losing your mind? who do you think you've got? just couldn't believe it. $10 million. from me. >> reporter: why would they think heiko had 10 million? perhaps they'd watched the internet. in lynchburg the kidnapping was big news. tv crews set up shop across the stre