biggestp, trichet's spectacle -- cricket's biggest spectacle but no fans in the stadium.is season deliver responses? that is next. this is bloomberg. ♪ rishaad: the coronavirus has taken a toll on virtually all aspects of life, including sports and the cancellation of wimbledon, the postponement of the olympics. cricket's indian premier league kicked off last weekend but it is taking place in the united arab emirates and is the first competition played behind closed doors. the brand value could fall by as much as 15%. a senior advisor of valuation services at a financial advisory firm joins us. the brand value falling by 15%, surely could it -- surely it could be more than that? it may not be that bad. i would say that the fact that the tournament is going through in this time is a positive thing. there have been some i would say negatives, for example the title sponsor pulled out. the title sponsor pulled out, replaced at half the price. there are a couple negatives. no crowds in the stadiums is a negative, but the fact that the indian cricket board was able to find a sp