i don't think you love smokey robinson.ou are about music. ok. i'm sorry that i'm not a fan of jason mraz or the beatles. you don't like the beatles? that's not the point. "eleanor rigby?" "paperback writer?"

. ♪ >> reporter: her first cover story was on smokey robinson who just split off from the miracles. >ove." what a threesome. you were my dear abbey, my ann landers, my prime confessor, you had more impact on a teenage dilemma than clearasil. >> reporter: the mascot, boy howdy, was drawn by cartoonist r. crumm. but its spirit came from the creative tension between lester banks and editor dave marsh. >> you can strike a balance between approaching music as politics, approaching music without being able to separate it from politics -- >> you can't -- >> the thing is if you separate it, what's the point? >> reporter: they literally came to blows at one point. >> yes, they did. it was a marvel to watch. it was the keith richards and mick jagger songwriting. that's how we made a magazine out of the fires of ire. >> reporter: as film director cameron crowe who wrote for "cream" remembers in the documentary -- >> what they got to argue about is how to love the thing they loved. out of that came like desperate reckless, raw, unforgettable, coverage of this thing that they were both in love wit