it was shot in live action so that viewers can experience it in a vr headset or google cardboard.eat 360 view around, although i feel like i'm at a circus, but i guess that's just high fashion for you! and what's really struck me is that this goes so much further than just putting clothes online. four years ago, a mysterious model stirred up the fashion industry. her name was shudu and nobody knew where she came from. turns out shudu wasn't real — she came from the imagination of fashion photographer cameron james wilson and she became an internet sensation. she even appeared in a digital—only swarovski dress at the 2019 baftas in london with her movements provided by a real model in canada. such was shudu's success that wilson decided to create a model agency called the diigitals and design six more models to create a more diverse line—up, including galaxia, a much—needed alien model. in all seriousness, wilson thinks that his approach can tackle one of the biggest issues that the fashion industry faces — sustainability. in the next 3—5 years, many of the brands that we know toda

it was shot in live action so that viewers can experience it in a vr headset or google cardboard.ry. her name was shudu and nobody knew where she came from. turns out shudu wasn't real — she came from the imagination of fashion photographer cameronjames wilson and she became an internet sensation. she even appeared in a digital—only swarovski dress at the 2019 baftas in london, with her movements provided by a real model in canada. such was shudu's success that wilson decided to create a model agency called the diigitals and design six more models to create a more diverse line—up, including galaxia, a much—needed alien model. in all seriousness, wilson thinks that his approach can tackle one of the biggest issues that the fashion industry faces — sustainability. in the next 3—5 years, many of the brands that we know today are going to be using 3d in their pipelines in some way, shape orform — whether that's designing the clothes or creating campaigns with digital models so, as you can imagine, that means that digital models are going to become more and more in demand as it makes m

it was shot in live action so that viewers can experience it in a vr headset or google cardboard.esign six more models to create a more diverse line—up, including galaxia, a much—needed alien model. in all seriousness, wilson thinks that his approach can tackle one of the biggest issues that the fashion industry faces — sustainability. in the next 3—5 years, many of the brands that we know today are going to be using 3d in their pipelines in some way, shape or form, whether that's designing the clothes or creating campaigns with digital models, so, as you can imagine, that means that digital models are going to become more and more in demand as it makes much more sense to put your 3d clothes on 3d models. it allows them to visualise and even sell clothes that haven't even been made yet, so they can do things like a pre—order on collections and that way, they have not wasted any materials in making those garments. one of the biggest sources of waste within the fashion industry is returns and having too much stock. that all goes to waste or it's burned. doing anything that can help