they took off with napster. why are mp3s so bad? >> 95% of the sound is gone.here 95% of the pixels are dark? but your brain and your ears are so much more sophisticated with sound. >> reporter: you say missing 95% of the sound. >> the reason you can have 10,000 songs on an ipod is because 95% of the information in the music is gone. it is compressed away. it does not come >> reporter: that is where the giant cone-shaped horns come in. it requires a way to amplify sound without electricity. many argue vinyl records are the purest way to listen to recorded music. people seem to be getting the message. last time for the first time since 1986, sales of vinyl out sold cds. turn tables can cost hundreds of dollars to $300,000. hit it. that is michael jackson's billie jean and the quality is like nothing you ever heard. >> we are making stuff a throw back to when sound really mattered and when it was the best that it ever was. >> for most people, music is background music. >> that is tragic. none of these artists made those to be background music. >> reporter: you ha

transitioning to visual beta ipod it already sold million units, lines of people sharing songs over napster. it was clear the physical media business was not here to stay. we realize we need to make a transition to digital media. as he did so he pointed out to us that the way that we had created value for customers and our physical retail business was because he played the role of an aggregator. that is by aggregating millions of different items that you could not find any physical store under one roof and ship this out to customers, we had created significant value. that same position would not work in digital media because in fact, there'd be no unique value creation by assembling all of the digital songs, digital books, digital movies and tv shows under one roof. well however arduous requiring time, there'd be no barriers to any company in the world doing the same work. we would not be able to have the advantage of delivering faster people, having a lower cost structure. all the things that are the hallmarks of why the amazon e-commerce business creates much value for customers. we reali

i thought had already soared old more than 1 million units, people were sharing songs over napster and the physical media business was not to stay this transmission and realized, jeff realized we needed to make a transition to digital media and he asked me and steve castle to lead that effort. as he did so he pointed out to us that no way that we had created value for customers in our physical retail business was because we play the role of an aggregator. that is by aggregating millions of different items that you couldn't find in the physical store under one e-commerce roof and then being able to ship those out to customers we had created significant value. that same position in the value chain that wouldn't work in digital media has in fact there would be no unique value creation by assembling all additional songs, digital books, digital tv shows under one roof while technically arduous and requiring some time there would be no barriers to any company in the world doing the same work. and you wouldn't be able to have the advantage of delivering faster to people, having a lower cost s

is not soul sucking any more, we're not going to have the corporation taking the profits any more napster going to do that and the internet funds and they found a any wau to be soul sucking and to put courses into the driver's seat which famously go 88% of profits go to corporations, not to artists and so it is like creative ways of taking advantage of tarveing artists who are expected to -- to continue to starve. >> so mikel, you just made the case how technology, the internet in particular has not made it easier for artists but with covid now, all of a sudden you guys were making a lot of money touring there was one area where you could flex a little bit. how do you think about nfts kind of disrupting that part of the music industry when we get back to touring which is going to come probably pretty soon, this summer >> it is a great concrete example of why ownership matters and why smart contracts in this internet of value matter so right now if you're a band that goes on tour and you sell out a venue that has a thousand seats, then what happens is once it is sold out a bunch of people

we're in the napster days and there's a lot to be done we see our role expanding as this progresses.massive bubble fueled by speculation that's going to ending really badly and a lot think this is the future and the early days of the internet how sustainable do you think it is from your vantage point where does this go >> so i think there's a lot of bad stuff that could be happening in the nft space that is just not legitimate we have an artist that was taken from his website and resold. but for people who use our software, there is a huge future that's not going away. so i think as i said there's a lot of cleaning up to do but i think that will happen quickly and i feel the future is huge for nfts it's going to be big are than anything that happened in the physical world before for art. that's where i see it heading. >> jewels, going back to what your business was founded on and what you did before nfts in terms of graphics and stuff for movie studios and the like, how fast are the advancements being made there such that we could be in a place soon where entire movies and tv shows a

but that's winding down 30's check right now. 35 santa rosa 39 going on to napster still waiting forr 40's cover most of the east bay 43 meanwhile for san jose noting those winds, by the way, the typical onshore will start to happen later today even as late as about 8 or so. you know, the typical warming we see inland even though we don't have a whole lot of warming going on that's going to be very distinct inland contrasted with, say the bayside and the coast to coast just a little chilly today. you'll see more of that tomorrow, though, however, tomorrow morning. interesting little offshore wind event starts to happen around solano county. it's brief, though, and we already have a lot of moisture to service. that's going to be a threat. then here comes the onshore wind. that's most noticeable in the peninsula coast and along the north bay. this is very early on monday morning by the way, noting tahoe af we take care of the last minute bit of snow tomorrow looks to be sunny temperatures in the 40's, not too bad monday and tuesday. there is a weak system that's breezes on by by tuesda