lemonis: how you doing, dear? stephanie: hi, marcuss rockin' the nation? ♪ ♪ guaranteed to make you smile ♪ ♪ gonna help you keep it cool for a while ♪ [ cheering ] ♪♪ do you want to keep things cold? geoff: who'd like to test out a cooler? stephanie: this is a bad-ass cooler. lemonis: they were working as a team. everybody was pitching in. everybody was out there hustling, talking to customers. and strud wasn't doing anything other than what i wanted him to be doing, which is letting his big, bright personality shine. strud: insulation sensation. how'd you like to be hands-free? yeah! get in there. one, two, three -- cha! man: the insulation sensation! man #2: it's an insulation sensation! [ cheering ] stephanie: all right. thanks, y'all. keep it cool! strud: hut! lemonis: so, when all the stuff went up on the shelves, what did you notice you were out of? strud: we're gonna need a lot of orange and blue coolers. [ laughter ] lemonis: now that i've seen them with customers and their pitch a lot more refined, i want to understand how mu

marcus? lemonis: how you doing, buddy? taylor: i'm doing well, man. today's the day of the grand opening, and to be honest, i haven't been this excited about the unveiling of a new concept in a very long time. so, are you ready to go in? okay, i'll guide you in. okay, ready, hold on, don't look yet. okay. everybody in? okay, take a look. sarah: oh, my god! lemonis: this place has been completely transformed. dawn: this is amazing. it's so beautiful. lemonis: i give randy and dawn credit. they did the best they could with the resources they were given before, but now this place feels warm and inviting. honestly, this one's a home run. dawn: that's what i wanted the feel to be. walking into a kitchen, and you're our guest. lemonis: the store is now stocked with a wide variety of food and beverage options. taylor: y'all negotiated a good price point, so we're gonna be right about a 60% margin on each of these guys. lemonis: the shelves are full, accessories and books and other gift items. dawn: these are so adorable. lemonis: taylor picked out all these

lemonis: i'm marcus. chris: how's it going? chris. nice to meet you. lemonis: chris, how are you? dino: what's up, marcus? dino. lemonis: dino, nice to meet you. i saw on the window i'm supposed to call you for franchise opportunities. dino: yes. you need one? lemonis: i was just -- i mean, i don't know yet. how's everybody else? ray: hey, marcus. i'm ray. lemonis: nice to meet you. ray: nice to meet you. debbie #1: hi, i'm debbie. i'm dino's wife. lemonis: hi, debbie. how are you? debbie #2: i'm also debbie. i'm dino and debbie's daughter. lemonis: how are you? so, three family members. debbie #2: well, ray is actually my husband. ray: i am family. lemonis: and so all four of you work here? dino: always me, ray or debbie are here all the time. lemonis: okay, that's a good thing. so, dino... dino: yes, sir? lemonis: ...was this your idea? dino: yes. i worked in a pizza place called mango's, and there was a mcdonald's, and i'm watching cars go through the drive-through. i got the idea of drive-through pizza by the slice because nobody had done it. so i was going to revolutionize an

lemonis: what's the good word, my man? peter: hi, marcus. ready for a boat ride? lright. lemonis: are we going out to your spot? peter: we are. lemonis: you think it's going to drop again today? rick: yes. it'll drop another foot by the morning, i think. lemonis: is that mud line where the... how high the water was? rick: yep, yep. ♪♪ ♪♪ lemonis: aye-yi-yi. peter: no sign of any beer coolers? man #3: no. peter: all of our beer coolers were sitting on top of here. they're gone. this is brutal. lemonis: is this worse than you thought it was gonna be? peter: i...well, i think that's safe to say, but most of it will clean up. lemonis: you just power-wash the [bleep] out of it. peter: daunting. yeah. lemonis: i kept asking people what the backup plan was if the water didn't subside, and over and over again, they would tell me not to worry. nine weeks later, the water is still here, and i hope peter can recover quickly. the 80 people who work here can't afford this business to be closed. ♪♪ rick: i don't like those sky colors. lemonis: feel like now you're gonna get more

-jack: hey, marcus. lemonisriced gazebo for true value. -you had your baby. -simon: yes, i did. lemonis: congratulations, my man. what's happening? damion: myself and jack got the true value gazebo ready, built. lemonis: you did? damion: i'll show you it if you like. lemonis: okay. and so what changed? damion: the furniture and the inside of the roof. lemonis: and i love the way that looks. what's the inside of the roof? damion: so, before, it was the tongue-and-groove boards, like this, and now we've done a weatherproof, marine plyboard. lemonis: what did simon think of it? damion: he wasn't over the moon about was -- lemonis: that's too much of a cutting of a corner. what happened since i left? damion: we were all on board, and simon goes to england, so i had to run the business, get these made. lemonis: did you communicate with him? damion: yeah. sent him pictures. lemonis: he ignored you? damion: he could have just checked in a bit more. lemonis: we're getting back to the same issue we had before, which is t

. ♪♪ i'm marcus lemonis, and i risk my own money to help businesses. ve investing in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ today, i'm at las vegas mini gran prix. now, i have to be honest. i love go-karting. i absolutely love it, and because i'm already a fan of nascar, the fact that i can potentially get involved in a family fun center that has karting, this looks like an amazing idea. it's unbelievable the size of this property. the first thing that appeals to me the minute i drive onto this property, it's the real estate itself, and any time you can get one track of land that's this big next to a major road, it looks like it could be a solid investment. ♪♪ after walking the parking lot, i see trash on the ground, old tires. flags are ripped. the parking lot looks unkempt. there's these old motors just laying in the grass. it just feels like nobody cares.

lemonis: how you doing? i'm marcus. nick: marcus, pleasure. nick. lemonis: nick?e to meet you, brother. this is really a small kitchen. it's tight. nick: a lot of the equipment in here is very, very dated, so we've just been kind of doing the best we can. lemonis: it's tough to work in here. nick: you get used to it. lemonis: what was strange is that i'm here around lunch time, and there's not really anybody here. as i walk around the inside of the facility, i'm underwhelmed. i can't tell if they've given up or they don't care. but i can't invest in a business that dante has neglected. what would you call these two colors? salmon and light salmon? dante: salmon. lemonis: let's the three of us go outside. and as i go around the outside of the property, i'm seeing weeds everywhere, crap hanging from the trees. the parking lot looks like garbage. now, i can be tolerant for certain things, but disrespecting hard-earned assets is not one of them, and so i'm gonna put him through the paces. what would you rate the property today, aesthetically? dante: uh, 5 out of 10? l

dan: hey, how you doing, marcus? lemonis: how are you? hese guys to dna footwear, a popular retail chain in new york city. they're a big wholesale customer for inkkas. are you daniel? -daniel: daniel. -lemonis: i'm marcus. -daniel: marcus. pleasure. -lemonis: nice to meet you. -daniel: how are you? -lemonis: is this your store? daniel: this is my store, yeah. lemonis: supplying retailers like dna is a critical part of our business, but what's more important is to get feedback from the owner of the business and be good listeners and ask the right questions. what's the most popular seller of all of them? daniel: these did very well for us. that's the classic styles that are working. we call it the core of styles from them. lemonis: okay. what hasn't performed? daniel: this stuff. the seasonal stuff that they have -- you know, new products -- didn't take off like this one. lemonis: did you tell them that? daniel: i told them that. and that's why i said the classic should stay classic. and it's been working for us season after season. lemonis:

i'm marcus lemonis, and i risk my own money to help businesses. erican businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." ♪♪ i was contacted by a miami-based former lawyer named ana quincoces. she has a marinade and sauce company called skinny latina. ana started the business 6 years ago, but so far, she hasn't been able to make the brand bigger than a regional product. the sauce and marinade industry is a gigantic opportunity, but i have two primary questions. number one -- what makes this sauce stand out in a crowd? and number two -- is this a real business, or is this just a side-hustle? woman: everything else was on top of it, right? for the barbecue. lemonis: hi, everybody. ana: of course i would meet you with this on. lemonis: that's all right. how are you? i'm marcus. nice to meet you. all right, so, i want to go through the process of how it's made. i would love to u

vinny: thanks, marcus. lemonis: see you in a few weeks. vinny: okay. whoo! ee you, brother. i'm taking vinny to beyond green, which is a biodegradable company that makes things like storage and shopping bags, and i want to see if they could actually make a biodegradable tap so that when the coconut gets thrown in the garbage, it actually totally biodegrades. so what is this? is this it? veejay: yes. lemonis: and how does it happen? do you melt it? and what does it cost to manufacture this? veejay: at maximum, for 25 cents apiece. lemonis: and what do you currently buy your taps for? vinny: we're in that same range. lemonis: to make a smart environmental business decision that has a price difference of essentially nothing, well, there's no question about it. we're moving forward with the biodegradable one. so you and i are gonna work on how the presentation of the product is going to work, how a licensee would understand, what's the steps to actually get somebody to actually buy off on, okay? let's go. vinny: alright. sounds good. ♪♪ lemonis: i'm gonna give yo

lemonis: okay. barb: thank you, marcus. ♪♪ lemonis: what's up? barb: hi, marcus. how are you? mmercial setup? kurt: it is. lemonis: any time i go and invest in a business, i'm looking for the people, the process, and the product. i clearly love the people, and the product is amazing, but it's still unclear to me what the process is, so i wanted to visit their commercial kitchen to understand how they develop ideas and how they bring them to market. kurt: so because the oat milk market is really growing... lemonis: yeah. kurt: ...you know, there's some that we've worked with before. these guys are local, so they're willing to kind of work with us on, like, size. lemonis: califia is in california. kurt: they're here in l.a. lemonis: you got a hibiscus, a green, a coffee, and a thai. what's the next flavor? kurt: i have an ube latte kegged and ready to go. lemonis: that [bleep] is purple. kurt: yeah, so you see how that comes out. lemonis: feel like i'm drinking barney. [ laughter ] is there oat milk in here? kurt: that one is almond and coconut. that's what we've been doing on ta

lemonis: i'm marcus lemonis, and i risk my own money to help businesses. ve investing in american businesses. woman: these people are here because they care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." i'm in atlanta, georgia, and i'm on my way to perimeter mall, and i'm here to see macaron queen, which is a very small start-up in the dessert space. it's clear to me that macaron queen has a good business model on a small scale, but this particular product possesses all the qualities needed to actually become a direct-to-consumer product and a big wholesale product. they want to grow, but they want to grow profitably. woman #2: a princess cake, two of those crème brûlées. lemonis: i love french macarons. i would almost call myself a macaron snob. nina: hi! lemonis: i'm marcus. nina: hi, i'm nina. lemonis: nina? nina: yes. finia: pleasure to meet you. finia. lemonis: are you mom? finia: yes! lemonis: okay! this is a really beautiful disp

. ♪♪ lemonis: i'm marcus lemonis, and i risk my own money to help businesses. nvesting in american businesses. woman: people are here because i care. lemonis: it's not always easy, but i do it to create jobs, and i do it to make money. do we have a deal? let's rock and roll. man: yeah! lemonis: this is "the profit." hatbox is a local hat store in downtown austin and it specializes in any kind of hat. literally any kind of hat that you can think of. now, we know that the accessory business is a fast growing business but to have a whole business just on hats -- i was intrigued by it. ♪♪ jaron: hi. how are you? lemonis: hey, good. how are you? jaron: i'm jaron. lemonis: jaron? jaron: yes, sir. lemonis: nice to meet you. i love your hat. jaron: thank you. lemonis: this place is bigger than i thought it was going to be. got to love hats if you work here right? jaron: yes, you do. lemonis: i felt like i was on main street in disney world and i walked into one of the, like, attractions, and i was greeted by a guy who looked like he was from the 1950s. i'll give them cr

-lemonis: hey. i'm marcus. corey: i know who you are. i'm corey. it's nice to meet you. to meet you. corey: yeah, yeah, yeah. this is my wife. lemonis: how are you? nice to meet you. you're the boss? corey: that's laurie, she's a hugger. lemonis: who's the boss? laurie: he is the boss. he's the main -- he's the main... -corey: i don't know. -laurie: yes. -lemonis: hi. how are you? -carlos: hey. how are you? lemonis: good. what are the types of bagels that you have? carlos: 13 kind of bagels, you can show them behind me. lemonis: i'm gonna have everything bagel. what do you sell one bagel for? -corey: $1.29. lemonis: what does it cost to make one bagel? corey: about 10 cents. -lemonis: in materials? -corey: in materials. lemonis: and another 10 in labor? corey: exactly. lemonis: so that's part of the beauty of being in this business. -corey: of course. lemonis: it's high margin. take your half. corey: okay, thanks. laurie: [ laughs ] man: what can i get for you today? laurie: now, i have a bagel every single day. corey: it's a good bagel. if it doesn't hurt here from chew

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