but very quickly, you know, in 1878 along with the big sandy river with farming the land and randolph mccoy thought that he recognized one of the pigs on hatfield's farm and stole it from his. no one could convince him to drop it so they complained to the authorities, organized the trial, he lost the trial and that wasn't a great experience for him, but he let it roll off and everyone moved on. it was a group conflict because they had many relatives all over the area and in the first year and a half after the trial, they got in a fight with a witness who testified and they beat the man to death so this is when the feud became sort of combusted and morphed over the course of the next decade it was a vigilante shooting. women were beaten, people were drawn in across the region. i explained this to say one of the conditions that leads to high conflict in every case i look at our powerful group identities. when we experience collective emotion, geometrically it compounds the conflict. if someone is attacked or humiliated the way humans process this literally in the same parts of the brain that