estimates joining us to talk about the sector is dana telsey.e with us first off, a really strong quarter, but one tiny thing that stood out to me was the discussion about margins being helped by higher prices, which suggests to me inflation what's your take on that and the broader outlook? >> i think what they said was terrific it was very optimistic, an upbeat quarter i think they have talked about price increases, raising prices, given the premiumization of what they're doing with their brand with the world reopening and potentially denim being a back-to-work type of uniform or outfit that people are wearing, they stand to benefit big time not only were the earnings results good, but the operating margin was also good i think on pricing, we've got to watch it carefully i think we have to watch it for all categories, with what's happening with cotton, but product innovation and consumers wanting to get out there, that's driving demand. >> there's been a lot of talk about inflation, and whether it's transitory or not, but i come back to the fac