romaine: great stuff, really appreciate your perspective there, hearing from you, ram parameswaran.u can hear more from him on the recent episode of the outlaws podcast on spotify and whatever that one is that they make for iphone. this is bloomberg. ♪ romaine: all right, welcome back to "what'd you miss?" we have been talking about the volatility in meat stocks, chinese tech stocks, the bond market, but this wouldn't be "what'd you miss?" if we didn't talk about the volatility in crypto. joe: it's not just bitcoin, a theory him had an incredible year but has also back a lot. so, what's being built there? interesting question. here to describe -- discuss more is the cofounder of the streaming service there, as well as sonali. sonali: i'm wondering pie theory him is allowing you to build your business in a way that's any different from soundcloud or another music streaming service. >> fantastic question. we are a digital music streaming service that connects fans directly with artists and new music and the direct piece of that is really the key whereby being decentralized, owned and