this family business was founded by richard's dad, santo emanuele, in 1968, who ran it with richard'ser, james. richard's dad passed away, and then his brother died unexpectedly, leaving richard to run the business. richard wanted to keep his family legacy alive, so he took over the business and brought his son, michael, with him. >> michael, there's multiple problems. we gotta do what we gotta do. >> unlike many of the businesses i help, mr. green tea isn't facing a crisis. they generated over $2.5 million a year in revenue, and the emanueles make a very good living, but the business is static. >> i have such a hard time making this decision. >> the emanueles can't seem to agree on a plan for their future. michael has big ideas, but richard always plays it safe, and that creates tension. >> it's not 75. just get-- >> don't mince my words. i hate that. >> i believe that mr. green tea can be a $50-million company. they need to be bold, and they need to take chances. they haven't launched new flavors in over a decade, and they're still not well-situated in the retail market. the ice cre