terrific buying opportunity i don't want you to take it from me earlier today we checked in with dave kimballta beauty it's in the heart of mid town manhattan. take a look. >> so tell us, dave, where are we this is so gorgeous. >> first of all, welcome to ulta beauty, jim. really excited to have you here we are in one of our newest stores in harold square in new york we're thrilled with what this store has delivered. what i see in this store is the best of ulta beauty. it's what we try to deliver in all 1300 stores. our stores are bright, they're open, they're friendly, they're welcoming. they bring the best of beauty and they most importantly have a great team across the country delivering a great experience. our focus is to allow our guests to come in and discover beauty on their own terms find their own possibilities that we know lie within all of them that's our mission that's what we do every day. we think this store along with all of our stores does a great job of that. >> the mission does jibe with the performance. i am in awe of how this category in your business comes back. >> we're