this is a company that bought out jpi media at the end of last year.le bit like lorna, give us a sense of the titles that are currently in your portfolio. i obviously, jpi media is a historicl regional publisher and was bought over by nationalworld plc at the turn of the year. _ there are approximately 150 newspaper titles - across the uk that we operate. ranging from the scotsman to the yorkshire post, - the popplington post, i a real range of regional, national and local titles. i think the interesting thing i with what we've done this year since march is try to take - a new approach with digital first, digital only publications. so nationalworld was the first . of those to launch in late march. we are now five months in, just over five months, - and are getting to the stage now where we are launching - new city brands across somej of the major cities in the uk. so, yeah, there is a lot— of competition in the regional media but i think it's an exciting time. and we are trying to do things a little bit differently. - i want to talk more about those ci

obviously, jpi media is a historic regional| publisher and was bought over by national poc— at the time. there are approximately 150 newspaper titles - across the uk that we operate. ranging from the scotsman to the yorkshire post, - a real range of regional, national and local titles. i think the interesting thing| with what we done this year since march is try to take . a new approach with digital first, only publications. so national world was the first of those to l launch in late march. we are now five months in, just over five months - and are getting to the stage j now where we are launching new city brands across some| of the major cities in the uk. so yeah, there is a lot- of competition in the regional media but i think it's an exciting time. - and we are trying to do things a little bit differently. - i want to talk more about those city brands in a moment. but with the launch of nationalworld .com. my understanding of that is that it's a national news site but the contributors are regional reporters. so how does that change the flavour of what you're telling people? it's int