. >> in carneros, in the heart of sonoma valley. ♪ you don't need to prepare an elaborate meal to enjoyys one should eat whatever one likes with whatever wine one enjoys. and don't allow anyone to dictate what wines to pair with food. ♪ >> people from all over the world come and experience ceja vineyards because we have a unique story, we're relatable, we are one of the pioneering latino family-owned wineries, and they want to know and learn what that's about. >> ceja vineyards was started by immigrants. my husband, pedro, his brother, armando, armando's wife martha, and myself. i'm from jalisco, and the boys are from michoacán, and we met picking grapes in the late 1960s. so, fast-forward to 1980, when pedro and i were married. we immediately started looking for land, and people thought we were crazy because we didn't have any money, but it didn't deter us. so, in 1983, we found our first property in the carneros area of napa, and we purchased it, and we were able to develop it in 1986. it took about another 10-plus years. by the mid 1990s, we were ready. and in 1999, i left my job in