coming up, and exclusive interview with reid hoffman, greylock partners.loomberg. ♪ dani: facebook out with third-quarter earnings after the market closed yesterday. on deck later, we have alphabet, microsoft, and twitter. let's get to bloomberg's laura wright with the takeaways. what are you looking at this afternoon? laura: the market was really focused, what are they going to do for advertising revenue? can they overcome that negative crescendo of new slope? the earnings came through and it was a -- crescendo of new slope? the earnings came through and it was a slight miss. they were at the lower end of analyst expectations. daily and active monthly users broadly in line with expectations. this is in the context of a stock that, year-to-date, has rallied 20%, but still 14% down from its september peak. i can show you some of the most interesting takeaways. the reason why facebook missed primarily is those apple privacy changes. on the call, executives cited that is the key reason for the mess. -- for the miss. facebook is essentially boring world we can