and ultimately the idea of busy bully, kind of ironicry, is a repudiation of diversity. we're all different, we have different preferences, different abilities, different constraints, and what might be a good and right decision for you may not be a good and right decision for me. and when a busy bully comes along, the busy bully has in the back of his or her head figured out that everybody is just like that person is, and whatever works for this person must work for everybody else. it's such a good idea, let's employ the government to force everybody to act this way. >> when did you come up with the term busy bully? >> we came up with the term busy bully, my coauthor, james harrigan, and i, in writing op eds about these topics. what happened in philadelphia, this was perhaps a year and a half to two years ago, the city council there decided that teenagers were drinking too much sugary drinks, so they're going to impose a 30% tax on sugary drinks. why? because the city council, the busy bullies, decided that other people should live the way that they believe they should l