cheryl and ryan peterson reporting only 70% of the containers arriving are fully loaded and we are only supply shortage, massive price increases and buy today, buy this week, buy this weekend because their shelves are going to be largely empty next month and the following month for the christmas hanukkah kwanza holidays. maria: is that why amazon is rolling black friday deals. i know that they start to jumpstart the season but partly because of the shipping crisis? >> yes, maria. 3 reasons, one the shipping crisis, two, amazon as you've reported well is launching fashion, amazon is launching handmade and amazon is literally by going early replacing a trip to the entire shopping mallers, entire shopping center all the shopping in every major category of goods can be purchased at amazon and then amazon has its own warehouses and it's own shipping systems like the better retailers, cosco, wal-mart, et cetera. so they are shipping to have goods and capitalize on competitors and satisfy consumer demand at the same time. maria: yeah, look, this is the simple supply demand story, right? you do