bourbon, you can not combine alcohol and cannabis or thc together so this be a product infused with t hcly two separate businesses. it be the current, you know, breckenridge brand today, with alcohol and it be a bourbon -type of product that be infused with thc at the time upon legalization but i think the big thing is, liz, here is a category today in the bourbon category, it's one of the fastest-growing category in the spirits business along with tequilla. here is a business and you know i love brands that can grow in 50 states. i love brands that you can do things and you step back today. millennials love bourbon, and that is the big thing, so if it's a bourbon product, at the time of legalization, there's no reason you can not do a breckenridge thc-type bourbon or breckenridge also has a vodka and a gin, so this will be a brand that will be able, you know, to be an adjacency to the cannabis business upon legalization. very profitable brand, very profitable category, and actually, what it does, it diversifies our portfolio for shareholders. liz: well, that's the point. i mean, you are