josh hoff quit to start his own business, the former forklift driver recently launching bourbon cityork, because i don't consider what i do work. while many people leftjobs for more money or more flexibility, josh's reasons were more personal. we thought my daughter had cancer at one point and i was at work. i couldn't leave and they were like, "oh, well, if you leave, you know, it's going to be a write up." and at that point, i was just like, you know what? i parked my forklift, got off. i said, do what you got to do — left. and then my grandmother passed, and then my grandfather, sorry. i'm sorry, i didn't mean to... i didn't get to go to my grandpa's funeral. surrounded by death and illness during the pandemic, josh, like many, started to feel that life was passing him by. i mean, how do you feel today? today, i feel liberated. there's so much more to life than a big house or having that career. as in many cultures, in america, a job is more thanjust a wage. it is a source of self esteem and status. but the pandemic is altering this country's obsession with work, changing how some