. >> pescadero california based pie ranch builds innovative partnerships to cultivate healthy food systems. one partnership saved a family farm while providing a high-tech company with healthy, locally grown food. >> there's this beautiful tradition of family farming on the coast. it's quietly and rapidly disappearing. and we don't want to see that happen. there's all this knowledge of the soils, the water, climate, what it takes to produce crops. we don't see that disappear. >> the garabaldi family came over from italy in 1892. i'm the fourth generation. my son and daughter are the fifth. our family came to pescadero to grow on this nice ranch 44 years ago. >> the flower market was good in the early days, and we did it for 40-something years and were successful at it. >> at one time, there were 48 vendors that grew their own stuff. then it started changing. south america got involved. >> evething werew, they grew, and they grew it better and cheaper. in the last 10 years, when the business kind of started going south, and then the decision was made a year ago to call it quits. and it was