how many gallons of borch do you go through? >> since the start of the war, 1,000 gallons.rter: he joined us for a bowl of borch, a symbol of unity. >> definitely better to eat that with a black shirt than a white shirt. once you get it on your shirt, it doesn't come out. >> it's been an overwhelming outpouring of love. >> literally. i think people really relate to borch and what's happening abroad. >> there's a saying in ukrainian -- [ speaking foreign language ] >> reporter: 100% of the restaurant's sales are going to humanitarian aid in ukraine. what do you want people to know about what this place means, not just to you, to your family, but to new yorkers, to the community. and now to your staff as family members who are suffering? >> feel free to consider this your second dining room. we would be glad to cook for you, welcome you. and if you're hurting and you need companionship or company, you know, please come. >> a customer of 50 years has been coming here. and he often witnesses people greeting each other who haven't seen each other here, you know, they meet here f