and that question or that dynamic was created by frank l untz and karl rove.heir intention was to make the people that are literate and understand the threat to climate change -- that p climate change poses into believers. and that they were the rational people who don't believe it. and it's interesting because it's the other way round. they are the true believers. they believe the climatic -- wil l persist into the future. and there is not shred of science to support that view. our languaging and how we talk to each other and about this is crucial and critical. the origin, i didn't use slides today. if you come to the workshop this afternoon, lots of pretty pictures and things like that. i'm also going to talk about my next book. which i won't this morning and i invite you to come. this is really about drawdown the book and the project. its origin goes back to 2001, the same things bill talked about. 2001 was a strange year. 9/11 happened. when 9/11 happened, we all remember where we were. and, after that, all's i knew the world completely changed and i did n