john micklethwait, welcome to the media show. what have you launched then, exactly?h does it cost and what do we get for our money? well, two things, to some extent, we are just using i what we have, we have been hiding in plain sight, - there is a newsroom behind me, somewhere, 500 people, - it is one of the biggest - newsrooms in london already. we cover 400 british companies, we have long been a massive - sort of force in - the city of london. we have got a television station, radio station, i podcasts, everything, - and what we are doing now is we are targeting that| at a consumer audience and our aim is to become - the main business and finance destination for. people in britain. and we have started our- consumer subscription business four years ago and we have already got 400,000 - subscribers, which is quite big by british standards. - we are now targeting the uk, because it is| our second—biggest market. and who are the target audience, sorry for interrupting, but is it more than just financial news and who are you aiming it at? it is finance and business and